Follow those who are transforming the future of luxury
Stay updated with the evolution of the BLTA work. In this section, you will follow the latest news about our initiatives, the actions of our associates, new hospitality trends, and the impact of our ESG commitment in Brazil.
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Human Capital: The New Strategic Asset
in Luxury Hospitality
Human capital is the new strategic asset in luxury hospitality. The BLTA 2026 Yearbook study highlights 8,900 professionals, local hiring, training, and career and ethics policies. Discover how skilled teams strengthen personalized, authentic guest experiences.
PUBLISHED ON: 10/05/2026
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MICHELIN Keys 2026:
Brazil: 22 hotels, 18 are BLTA
Brazil stands out in the 2026 MICHELIN Guide hotel selection, with 22 properties awarded MICHELIN Keys. Of these, 18 are BLTA members, highlighting the association’s strong presence among Brazil’s hotels recognized for excellence in hospitality.
PUBLISHED ON: 09/23/2026
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12 Reasons to Travel Around São Paulo
with BLTA Members
São Paulo offers unique experiences for every style of travel. With BLTA members, visitors can discover destinations that combine nature, culture, gastronomy, wellness, adventure, and exceptional hospitality through itineraries that showcase the diversity and richness of the state.
PUBLISHED ON: 07/21/2026
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Brazil of the June Festivals
with BLTA members
Brazil comes alive during its June Festivals, celebrating culture, flavors, music, and traditions. In this edition, BLTA invites you to discover authentic experiences and special destinations shared by its members, showcasing the diversity and richness of this beloved Brazilian celebration.
PUBLISHED ON: 05/25/2026
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